This week on The Collectors Show (www.webtalkradio.net) we meet Kevin Dilmore of Hallmark. Kevin was a collector of Hallmark Keepsake ornaments before he was an employee. He is one of so many people we have on the program who take their collecting passion and make it into a full time career.
The thing I really like about these ornaments is that they leverage other collectibles that remind us of a time when we were younger, or a time that was from what we can remember, better. Yoda in a Santa hat or a replica of the original G.I. Joe are just two examples. It looks like this trend will continue as on January 7, 2015 Hallmark and Mattel announced a renewed licensing agreement. According to their press release, the deal, which includes Mattel’s Hot Wheels, Monster High and Ever After High brands, also gives Hallmark the right to make ornaments and plush products with wider distribution in the United States and Canada. Cool!
And unlike so many other manufactured collectibles, these seem to (in some cases) have retained or increased their value. For example, on the Hooked On Hallmark website, (www.hookedonhallmark.com) there are ornaments for sale that list at $599.99 and dozens more that are priced at over $200.00 each. Like with all collectibles, I recommend collecting what you like and leave the profit taking to others or for a time when you REALLY need the money. At our house we own a number of the pricier/older/rare ornaments but they are strictly not for sale.
In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born. When the first line was introduced, they were unique in design, year-dated and available only for a limited time – innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,000 different Keepsake Ornaments and more than 100 ornament series (groups of ornaments that share a specific theme).
Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in an array of wood, glass, metal, porcelain, and handcrafted formats, and many feature licensed properties. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.