Major Matt Mason from Mattel has all the hallmarks and pedigree of what should be a very popular collectible.
The space explorer toy and his moon base were introduced in 1966, prime time for baby boomers who like to collect and rebuild their childhoods. The action figure was based on space exploration, and most every kid in the U.S. wanted to grow up to be an astronaut and thought that was a viable career option. Mattel expanded the MMM line with all types of gear, bases, vehicles, other characters, etc.
As quickly as the line of space toys appeared it was discontinued. In 1970, Mattel ceased to produce the toy. Collectible? Kinda, but the toy is barely a cult item. How come? Listen to the Collectors Show this week to find out. Listen here at: http://www.webtalkradio.net.